What was the impact for marketing and consumption from the following aspects of distribution for the film?

Who were the distributors?
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.


Who was the target audience?
The target audience was mainly to teenagers as they can relate to alot of the situations in the film such as gangs, bullying and so on, and also because that was when Shane Meadow experienced simialar situations. But because of the swearing a racist comments it was rated an '18' so the audience was then changed.
 
How did the film makers decided where to release the film and when?
The film was release on 27th April 2007 in the U.K

What were the issues for the production company during the production phase?

Was it an easy shoot?
There were some difficulties such as casting 'Shaun'. Meadow's already had his cast from previous films but had to find the right character for the main part. Also, getting it right and setting it in the eighties was difficult. Although he had memories of these times, he had never made a period piece before and portraying the eighties can be as difficult as the Victorian era.

Was any part of the film on location?
Well clearly most of the films was shot on location, for example, estates, but there wasnt anywhere particular they had to go like 'The Boat that Rocked'.

How significant was casting to reach specific audiences?
Well they aimed to reach young audiences just as much as other, but because of racist comments and strong language, the films was certified as an 18 so, the younger audience could not watch it.

How much did the film cost to make?
The film had a budget of £2.2 million , they didnt go over but when the film got released it made a big profit.

Important people-
Shane Meadows- writer/director
Mark Herbert- producer
Daniel Cohen- director of photography
Mark Leese- production designer
Richard Knight- location manager
Jo Thompson- costume designer
Chris Wyatt- editor

What are the pre-production issues for the production company when making films?

Whos idea was the film?

Shane Meadows first came up with the idea for 'This is England' when working on his film 'Dead man's shoes' which contained abus. violence and victimisation too. He also, had incidents in his own life involving the skinhead situation.

What are the issues with the genre of the film?

There were some issues regarding the fact it was too violent and contained racial comments, because of this it was certified as an 18. However, councils such as Westminster, believe it should reach teenagers and certain circumstances in the film, happen in some young kids everyday lives.

Was it easy to arrange financial backing for the film?

Well the budget was £2.2 million. They were financially helped by Film Four and other companies. The fact that 'Warp Films' has produced all of Shane Meadow's films helped because that way people who trust that the film could be successful and would be willing to help.

Casting-

It wasn't hard to find casting for this film as Shane Meadows used the same actors and actresses as his previous films that way it cost less:

Thomas Turgoose played Shaun (main character)

Stephen Graham played Combo

Jo Hartley played Cynth

Andrew Shim played Milky.

Who was the producer?
The producer is Mark Herbert. Apart from 'This is England' he has produced other films such as, 'The Journey Man' and 'Four Lions'.

Who was the director?
The director is Shane Meadows who also wrote and came up with the idea.

Who composed the music?
The soundtrack was distributed by Universal record label.