Monday, 22 March 2010

Media technology

What digital/new media technologies can you think of that are used in the production of films?

New media technologies that are used in the production of films recently would be digital cameras, whereas before the film would be recorded onto big reels of 8mm, 16mm or 35mm film. Editing has come futher as it is now editing on a moviola. The editor would have to cut and paste the film together frame by frame. This made it look unrealistic, however lately as time goes on films look more realistic.

Why would there be different distributors for different countries?

There would be different distributors for different countries because they are responsible for ensuring enough copies are available for the cinemas so they would be responsible for the cinemas in that country, also, different advertising material would appeal for certain countries too.

The role of the distributor is important to the film industry because without them, the film wouldn't sell, advertise or even earn as much money as they do with the distributors because of what their responsibility is.




Friday, 19 March 2010

Research task...

Cinematography and Sound.

Cinematography is the making of a film including the lighting, sound and camera choices.
Before digital technology and how it's been revolutionised...

Beginning in the late 1980s, Sony began marketing the concept of "electronic cinematography," using its analog HDTV cameras. With the introduction of HDCAM recorders, the idea, now re-branded as "digital cinematography," finally began to gain traction in the market. In May 2002 'Star Wars Episode II: Attack of the Clones' became the first, high-budget movie released that was shot on 24 frame-per-second high-definition digital video. Digital cinematography captures motion pictures digitally, in a process similar to digital photography.

Types of digital technology available today...

Digital technology has given electronic media a new level. Television, computer, audio/video devices, mobiles, iPods and much more, the effect of the digital media can be seen everywhere. Our books, newspapers and magazines also become digital and all this is because of the latest features and facilities that the digital technology provides to us.

How it has impacted on audiences...

New technology affects how audiences consumes different media as now, many digital technologies converge together. There is no need for so many different devices when something like the ipod, has many applications such as the internet, a phone, alarm clock, even an app to unlock your car!!

Editing/Special effects.

Editing is the process of selecting and preparing language, images, sound, video. A person who edits is called an editor.
Special effects is a visual effect added to a movie or a taped television show during processing.
Before digital technology and how it has been revolutionised...

Edwin S. Porter is generally thought to be the American filmmaker who first put film editing to use. Early films by Thomas Edison (whose company invented a motion camera and projector) and others were short films that were one long, static, locked-down shot. Motion in the shot was all that was necessary to amuse an audience, so the first films simply showed activity such as traffic moving on a city street. There was no story and no editing.

In 1856, Oscar Rejlander created the world's first "trick photograph" by combining different regions of 32 other photographs into a single image. This was not only the first use of trickery in the cinema, it was the first type of photographic trickery only possible in a motion picture.


How it has been revolutionised...

With digital editing, film editors and their assistantes have been responsible for other areas of filmaking. For instance, picture editors only dealt with picture but more recently sound, music and visual effects editors deal with the practicalities of other aspects like editor and director.

Since the 1990s, computer generated imagery (CGI) has come to the forefront of special effects technologies. CGI gives film-makers greater control, and allows many effects to be accomplished more safely and convincingly.


How has it impacted on audiences...

It affects the audience because it changes how they see the film. Such as, when the first type of motion in a film amazed audiences and as years go on, digital technology continues to amaze with different types of editing. From before digital technology to now, you can see the process of how far editing has come.








Monday, 15 March 2010

The life of a film...

1. The film- The Boat that Rocked

The Boat that Rocked is a film about a boy who gets sent to a boat in the middle of the ocean which is also a pirate radio station, by his mother as she knows someone on the boat. Meanwhile, the government is trying to shut all pirate radio stations down so when they finally manage to do it, the boat, which is called Radio Rock, gets away but tragically ends up sinking. The boy on the boat finds out that his long lost father is one of the DJ's, they all survive.

The marketing materials that were used were, premiers, dvds, Youtube, competitions such as giving away posters, a photo gallery, a WT club, downloads, ecards, trailers and so on.

2. Production
Released- November 13, 2009
Production Budget- $50,000,000
MPAA Rating- R, for language, and some sexual content including brief nudity
Running Time- 129 minutes


The production company is 'Working Title Films'. They have produced other films such as the new 'Nanny McPhee and the Big Bang' and 'Green Zone'.

3. Distribution

Theatrical distributor- Universal Pictures International (UPI) (2009). It was distributed in 12 other countries which were... Canada, Czech Republic, USA, Portugal, Slovakia, France, Japan, Sweden, Singapore, Germany and Netherlands.

Home distributor- Universal Home Entertainment (2009) (UK). It was distributed in 7 other countries which were... Argentina, Finland, France, Netherlands, Sweden, Germany and USA.

4. Exhibition

The Boat That Rocked opened at box office with £1.33m over the three-day weekend, £1.8m including previews on Wednesday and Thursday. Compared with Curtis's Love Actually, which opened in November 2003 with £6.66m (including £1m in previews), it's a disappointment for Universal/Working Title.

I would expect this film to be shown at the O2 and VUE cinemas because it was produced by working titles who produced other big films like Love Acually, so yes it would of been shown there, it just didn't do as well.

The formats that the film is available for at home would be dvd, Youtube and to download.

5. Horizontal and Vertical interigation

'Working Titles' is an independant production company and isn't a subsidiary of a larger company.







The film process

Production
In production, the film is created and shot and more people are taken on to add finishing touches such as, property master, script supervisor, assistant directors, stills photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production office will be free to create any unique blend of roles to suit a particular film.

Distribution
This is the final stage, where the film is released to cinemas or sometimes to DVD, Blu-Ray or directly downloaded. Press kits, posters, and other advertisments are published and the film is advertised.

Exhibition
Most films have a website and the film plays at certain cinemas and the DVD is released a few months later. The distribution rights for the film and DVD are also usually sold for worldwide distribution. The distributor and the production company share profits.

Short essay questions...

Write three detailed paragraphs explaining...
The importance of convergence to the film industry:

Convergence is important to the film industry because it produces different ways in which their audiences can consume their film. Convergence of media explores the ways that digital convergence has changed the field of media history. People wont be limited to their home television or computer, they can use their phones to watch the latest episode of their favourite television show anywhere they want to. The concept of prime time television will no longer exist the way it does now.

How might convergence affect the production, distribution, marketing and exhibition?

Convergence will affect the production as things like digital cameras change the way the it would have been filmed resulting in the production being different. It can affect the distribution and marketing of the film as the way it is advertised such as posters, ads on websites, toys for children and so on is the media converging so without it, it would be different. Also the exhibition is affected by showing films in cinemas or on DVD. Media attention through opening nights and premieres How the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres.

How might convergence affect the way audiences ‘consume’ films?

Convergence affects the way audiences 'consume' films as things such as, Youtube, video games, toys and so on all allow the audience to consume the certain film and by going online on mobile phones or playing the game of the film is two technologies converging together.

Sunday, 14 March 2010

Convergence

What is convergence?
Convergence is the coming together of two technologies for example a mobile phone and a camera. It happens through alot of types of media industries, such as television, websites, video games, music, newspapers magazines and so on.

Different types of convergence...
  • a mobile phone with a camera
  • the iphone which is a phone plus all the applications and so on
  • a televison with a built in dvd player
  • there's a coffee maker with an alarm on it
  • online newspaper
Convergence in the film industry- James Bond 007...

The different types of ways to consume this film would be...
  • dvd's
  • the dvd catologue
  • blue ray/HD
  • the website

The different types of ways that are converged with this film would be...

  • apps on itunes
  • viewing gallering online
  • video games
  • card games
  • you tube

Another popular film at this time- The Crazies

Types of ways it is consumed...

  • cinema
  • battlemail
  • the website
  • billboards/advertisments

Types of ways it is converged...

  • you tube
  • viewing gallery online

There isn't many ways it has been converged yet as it has only been recently released in the cinemas so it has to be given time for it to be converged with other technology.