The Boat that Rocked is a film about a boy who gets sent to a boat in the middle of the ocean which is also a pirate radio station, by his mother as she knows someone on the boat. Meanwhile, the government is trying to shut all pirate radio stations down so when they finally manage to do it, the boat, which is called Radio Rock, gets away but tragically ends up sinking. The boy on the boat finds out that his long lost father is one of the DJ's, they all survive.
The marketing materials that were used were, premiers, dvds, Youtube, competitions such as giving away posters, a photo gallery, a WT club, downloads, ecards, trailers and so on.
2. Production
Released- November 13, 2009
Production Budget- $50,000,000
MPAA Rating- R, for language, and some sexual content including brief nudity
Running Time- 129 minutes
The production company is 'Working Title Films'. They have produced other films such as the new 'Nanny McPhee and the Big Bang' and 'Green Zone'.
3. Distribution
Theatrical distributor- Universal Pictures International (UPI) (2009). It was distributed in 12 other countries which were... Canada, Czech Republic, USA, Portugal, Slovakia, France, Japan, Sweden, Singapore, Germany and Netherlands.
Home distributor- Universal Home Entertainment (2009) (UK). It was distributed in 7 other countries which were... Argentina, Finland, France, Netherlands, Sweden, Germany and USA.
4. Exhibition
The Boat That Rocked opened at box office with £1.33m over the three-day weekend, £1.8m including previews on Wednesday and Thursday. Compared with Curtis's Love Actually, which opened in November 2003 with £6.66m (including £1m in previews), it's a disappointment for Universal/Working Title.
I would expect this film to be shown at the O2 and VUE cinemas because it was produced by working titles who produced other big films like Love Acually, so yes it would of been shown there, it just didn't do as well.
The formats that the film is available for at home would be dvd, Youtube and to download.
5. Horizontal and Vertical interigation
'Working Titles' is an independant production company and isn't a subsidiary of a larger company.
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