Who were the distributors?
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.
Who was the target audience?
The target audience was mainly to teenagers as they can relate to alot of the situations in the film such as gangs, bullying and so on, and also because that was when Shane Meadow experienced simialar situations. But because of the swearing a racist comments it was rated an '18' so the audience was then changed.
How did the film makers decided where to release the film and when?
The film was release on 27th April 2007 in the U.K
Sunday, 23 May 2010
Wednesday, 19 May 2010
What were the issues for the production company during the production phase?
Was it an easy shoot?
There were some difficulties such as casting 'Shaun'. Meadow's already had his cast from previous films but had to find the right character for the main part. Also, getting it right and setting it in the eighties was difficult. Although he had memories of these times, he had never made a period piece before and portraying the eighties can be as difficult as the Victorian era.
Was any part of the film on location?
Well clearly most of the films was shot on location, for example, estates, but there wasnt anywhere particular they had to go like 'The Boat that Rocked'.
How significant was casting to reach specific audiences?
Well they aimed to reach young audiences just as much as other, but because of racist comments and strong language, the films was certified as an 18 so, the younger audience could not watch it.
How much did the film cost to make?
The film had a budget of £2.2 million , they didnt go over but when the film got released it made a big profit.
Important people-
Shane Meadows- writer/director
Mark Herbert- producer
Daniel Cohen- director of photography
Mark Leese- production designer
Richard Knight- location manager
Jo Thompson- costume designer
Chris Wyatt- editor
There were some difficulties such as casting 'Shaun'. Meadow's already had his cast from previous films but had to find the right character for the main part. Also, getting it right and setting it in the eighties was difficult. Although he had memories of these times, he had never made a period piece before and portraying the eighties can be as difficult as the Victorian era.
Was any part of the film on location?
Well clearly most of the films was shot on location, for example, estates, but there wasnt anywhere particular they had to go like 'The Boat that Rocked'.
How significant was casting to reach specific audiences?
Well they aimed to reach young audiences just as much as other, but because of racist comments and strong language, the films was certified as an 18 so, the younger audience could not watch it.
How much did the film cost to make?
The film had a budget of £2.2 million , they didnt go over but when the film got released it made a big profit.
Important people-
Shane Meadows- writer/director
Mark Herbert- producer
Daniel Cohen- director of photography
Mark Leese- production designer
Richard Knight- location manager
Jo Thompson- costume designer
Chris Wyatt- editor
Monday, 17 May 2010
What are the pre-production issues for the production company when making films?
Whos idea was the film?
Shane Meadows first came up with the idea for 'This is England' when working on his film 'Dead man's shoes' which contained abus. violence and victimisation too. He also, had incidents in his own life involving the skinhead situation.
What are the issues with the genre of the film?
There were some issues regarding the fact it was too violent and contained racial comments, because of this it was certified as an 18. However, councils such as Westminster, believe it should reach teenagers and certain circumstances in the film, happen in some young kids everyday lives.
Was it easy to arrange financial backing for the film?
Well the budget was £2.2 million. They were financially helped by Film Four and other companies. The fact that 'Warp Films' has produced all of Shane Meadow's films helped because that way people who trust that the film could be successful and would be willing to help.
Casting-
It wasn't hard to find casting for this film as Shane Meadows used the same actors and actresses as his previous films that way it cost less:
Thomas Turgoose played Shaun (main character)
Stephen Graham played Combo
Jo Hartley played Cynth
Andrew Shim played Milky.
Who was the producer?
The producer is Mark Herbert. Apart from 'This is England' he has produced other films such as, 'The Journey Man' and 'Four Lions'.
Who was the director?
The director is Shane Meadows who also wrote and came up with the idea.
Who composed the music?
The soundtrack was distributed by Universal record label.
Who was the producer?
The producer is Mark Herbert. Apart from 'This is England' he has produced other films such as, 'The Journey Man' and 'Four Lions'.
Who was the director?
The director is Shane Meadows who also wrote and came up with the idea.
Who composed the music?
The soundtrack was distributed by Universal record label.
Tuesday, 27 April 2010
What was the impact for marketing and consumption from the following aspects of distribution for your film?
Analyse:
This film poster reaches their target audience as it shows all the main characters and their personalities by their facial expression for example. It gives the audience an insight to the time of the film, which is the 60's, because of their constumes, hair styles and so on. Also, some people can relate to certain characters by either seeing them in other films or older people relating back to their teenage years in the 60's. As well as this, a few of the characters have headphones and a microphone shows music is involved which can also attract them.
What outlets were used for advertising?
T
were tv spots used?
y
Were there any merchandise?
There isn't any merchandise, the film didnt even do successfully let alone merchandise. There may be posters.
Was any additional publicity gained?
Yes, by bringing the film out in other countries and calling it 'Pirate Radio' caused additional publicity.
How did the distributors market the film by utilizing 'the talent' to appear on tv and radio shows?
They marketed it by posters and film trailers which attracted attention and publicity which caused 'the talent' to appear on tv and radio shows.
What kinds of press stories were released as and before the film came out?
After it was released the press criticised the film saying it was too long and that it jumped to places without the audience knowing.
What was the impact for marketing and consumption from the following aspects of distribution for the film?
Who were the distributors?
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.
Who was the target audience?
The target audience for the film is quite wide, I would say it is for teenagers in Britain however there will be many older people willing to see this film from the 60's as that was the time they were teenagers. The fact that the film is a Richard Curtis film will also widen the target audience as he has been writing films for years now and people who are familiar with his films will wish to see them.
How did the film-makers decide where to release the film and when?
It was released in the United Kingdom on 1 April 2009. After the film's failure in the UK, it was re-edited and retitled 'Pirate Radio' for release in the United States and Canada on 13 November 2009.
What was the marketing and advertising strategy for the film?
Film marketing, trailers and posters.
Was there a premiere?
Yes there was a premiere in London.
Was the film distributed to digital cinemas?
It was distributed in digital cinemas such as, Odeon and Cineworld.
When did it go to DVD, HD-DVD?
Dvd and HD was released on the 7th September 2009.
How important are internet downloads and YOUTUBE?
It is important because it's like free advertising such as links on facebook which attracts the audience. For instance, movie trailers will make people want to see the movie. Also YOUTUBE can tell the producers if the movie will do well as they can see how many hits they have got.
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.
Who was the target audience?
The target audience for the film is quite wide, I would say it is for teenagers in Britain however there will be many older people willing to see this film from the 60's as that was the time they were teenagers. The fact that the film is a Richard Curtis film will also widen the target audience as he has been writing films for years now and people who are familiar with his films will wish to see them.
How did the film-makers decide where to release the film and when?
It was released in the United Kingdom on 1 April 2009. After the film's failure in the UK, it was re-edited and retitled 'Pirate Radio' for release in the United States and Canada on 13 November 2009.
What was the marketing and advertising strategy for the film?
Film marketing, trailers and posters.
Was there a premiere?
Yes there was a premiere in London.
Was the film distributed to digital cinemas?
It was distributed in digital cinemas such as, Odeon and Cineworld.
When did it go to DVD, HD-DVD?
Dvd and HD was released on the 7th September 2009.
How important are internet downloads and YOUTUBE?
It is important because it's like free advertising such as links on facebook which attracts the audience. For instance, movie trailers will make people want to see the movie. Also YOUTUBE can tell the producers if the movie will do well as they can see how many hits they have got.
Monday, 26 April 2010
What were the issues for the production company during the production phase?
Was it an easy shoot?
There were some challenges with the filming as they had to film some parts in the studio instead of the location because it was on a boat. Also getting people on the boat was a challenge, this meant not every scripted scene went into the final version of the film.
Was any part of the film shot on location, if so where?
External scenes around Radio Rock were shot around the Timor Challenger when she was moored close to Weymouth during the spring and early summer of 2008. However, the internal and studio scenes were all shot in London's Shepperton studios on a plywood mock up of the ship, all built on a steel framework, manouvered by a hydraulic system to re-create the rocking motion of a ship at sea.
Were there any difficulties with casting?
How significant was casting to reach specific audiences?
The casting of actors/actresses was very important because not only did they have to be able to play a certain character but they had to be well known names to attract the audience more.
Were there any changes the script during production?
There were changes due to location, some scenes did not end up getting shot so was cut out of the final version.
Key people-
Key people who paid contribution to the film would be:
Richard Curtis-Writer and Director
Tim Bevan and Eric Fellner- Working Titles producers
Hilary Bevan Jones-Producer
The cast
What were the technological issues for the studio for producing and distributing the film?
Well critics put the film down by saying it was too long and it wasnt very successful. The film was the brought out in other countries renamed as Pirate Radio, but still was unsuccessful.
There were some challenges with the filming as they had to film some parts in the studio instead of the location because it was on a boat. Also getting people on the boat was a challenge, this meant not every scripted scene went into the final version of the film.
Was any part of the film shot on location, if so where?
External scenes around Radio Rock were shot around the Timor Challenger when she was moored close to Weymouth during the spring and early summer of 2008. However, the internal and studio scenes were all shot in London's Shepperton studios on a plywood mock up of the ship, all built on a steel framework, manouvered by a hydraulic system to re-create the rocking motion of a ship at sea.
Were there any difficulties with casting?
How significant was casting to reach specific audiences?
The casting of actors/actresses was very important because not only did they have to be able to play a certain character but they had to be well known names to attract the audience more.
Were there any changes the script during production?
There were changes due to location, some scenes did not end up getting shot so was cut out of the final version.
Key people-
Key people who paid contribution to the film would be:
Richard Curtis-Writer and Director
Tim Bevan and Eric Fellner- Working Titles producers
Hilary Bevan Jones-Producer
The cast
What were the technological issues for the studio for producing and distributing the film?
Well critics put the film down by saying it was too long and it wasnt very successful. The film was the brought out in other countries renamed as Pirate Radio, but still was unsuccessful.
What are the pre-production issues for 'Working Title Films' when making films?
Whose idea was the film?
The movie is written and directed by Richard Curtis whose prior works include Love Actually, Notting Hill, Four Weddings and a Funeral, plus many UK TV series. He started the idea by thinking back to when he was a child and remembering late nights listening to rock-and-roll dj's who broadcast on waters just outside the UK.
What are the issues with the genre of the film?
The genre is a comedy and this could cause issues as there is the risk of the audience not finding it funny or somebody could be offended by something. Such as, the marriages only last for 17 hours and certain people might not like this as its portraying marriage as a joke.
Where did the idea come from?
The idea originated from a true story. The Boat That Rocked is a comedy set in Britain during 1966, but is based on the real pirate radio station named Radio Caroline, when the BBC only licensed radio broadcaster on the UK mainland was restricted by union agreements to playing a very limited amount of recorded music each week.
How easy was it to arrange the financial backing to make the film?
The film's production cost exceeded £30 million but the critics put the film down because they said it was too long.
Casting-
The main roles were played by:
Tom Sturridge-also starred in 'Vanity Fair'
Jack Davenport-also starred in 'Pirates of the Carribean series'
Chris O'dowd-also starred in 'How to lose friends and alienate people'
Ralph Brown-also starred in 'Star Wars:Episode One'
Rhys Darby-also starred in 'Flight of the Conchords'
Will Adamsdale-also starred in 'Rosemary and Thyme'
Tom Brooke-also starred in 'Bridget Jones'
Tom Wisdom-also starred in '300'
Katherine Parkinson-also starred in 'I.T Crowd'
Ike Hamilton-also starred in 'Primeval'
January Jones-also starred in 'Mad Men'
Talulah Riley-also starred in 'Pride and Prejudice'
Who was the producer?
The producer was Hilary Bevan Jones.
Who was the director?
The director was Richard Curtis and he was already involved because he came up with the idea and wrote the script.
Who composed the films music?
Nick Angel worked with Richard Curtis to produce the music from the 1960s to the big screen in The Boat That Rocked. “Richard has worn his heart on his sleeve for this film, and the music is an integral part of it” says Angel. “Quite simply, it’s music that Richard loves, and my job was to make sure that we got the songs he wanted in the film.”
The movie is written and directed by Richard Curtis whose prior works include Love Actually, Notting Hill, Four Weddings and a Funeral, plus many UK TV series. He started the idea by thinking back to when he was a child and remembering late nights listening to rock-and-roll dj's who broadcast on waters just outside the UK.
What are the issues with the genre of the film?
The genre is a comedy and this could cause issues as there is the risk of the audience not finding it funny or somebody could be offended by something. Such as, the marriages only last for 17 hours and certain people might not like this as its portraying marriage as a joke.
Where did the idea come from?
The idea originated from a true story. The Boat That Rocked is a comedy set in Britain during 1966, but is based on the real pirate radio station named Radio Caroline, when the BBC only licensed radio broadcaster on the UK mainland was restricted by union agreements to playing a very limited amount of recorded music each week.
How easy was it to arrange the financial backing to make the film?
The film's production cost exceeded £30 million but the critics put the film down because they said it was too long.
Casting-
The main roles were played by:
Tom Sturridge-also starred in 'Vanity Fair'
Jack Davenport-also starred in 'Pirates of the Carribean series'
Chris O'dowd-also starred in 'How to lose friends and alienate people'
Ralph Brown-also starred in 'Star Wars:Episode One'
Rhys Darby-also starred in 'Flight of the Conchords'
Will Adamsdale-also starred in 'Rosemary and Thyme'
Tom Brooke-also starred in 'Bridget Jones'
Tom Wisdom-also starred in '300'
Katherine Parkinson-also starred in 'I.T Crowd'
Ike Hamilton-also starred in 'Primeval'
January Jones-also starred in 'Mad Men'
Talulah Riley-also starred in 'Pride and Prejudice'
Who was the producer?
The producer was Hilary Bevan Jones.
Who was the director?
The director was Richard Curtis and he was already involved because he came up with the idea and wrote the script.
Who composed the films music?
Nick Angel worked with Richard Curtis to produce the music from the 1960s to the big screen in The Boat That Rocked. “Richard has worn his heart on his sleeve for this film, and the music is an integral part of it” says Angel. “Quite simply, it’s music that Richard loves, and my job was to make sure that we got the songs he wanted in the film.”
Monday, 19 April 2010
Institution and audiences- The film industry.
Kidulthood had a production budget of £600,000. This budget was mostly provided by director Menhaj Huda and producer friend George Issac
Why would this film have found it difficult to get finance from a production company?
Kidulthood's production company was 'Stealth films'. Kidulthood was one of few films they had produced which means they may not have the money to help financially help. Also, because the film projects bad outlooks on young children and teenagers, production companies may not want to put their name on that. It doesn't help having a first time screen writer which means they cant guarantee it will do well, also having an unknown cast may not appeal to audience which could lead to the film being unsuccessful.
How much was given to the film for production and distribution? What criteria did the film have to meet to be awarded the funds?
Stealth Films Ltd were awarded £10,000 to fund a developement fund because being supported by the UK Film Council means more than just being given funding. It means that the project can be assisted at every step of the journey by the team, who can offer advice and practical help with many aspects of developing and producing the film.
The distribution company, 'Revolver entertainment' were given £76,295 to go towards the distributiona and exhibition on a specialised p&a fund. The Prints and Advertising Fund is designed to widen and support the distribution and marketing strategy of specialised films and to offer support to more commercially focused British films that nevertheless remain difficult to market.
Revolver Entertainment distributed Kidulthood
Although heavily promoted there was limited distribution of the film, why?
Why would this film have found it difficult to get finance from a production company?
Kidulthood's production company was 'Stealth films'. Kidulthood was one of few films they had produced which means they may not have the money to help financially help. Also, because the film projects bad outlooks on young children and teenagers, production companies may not want to put their name on that. It doesn't help having a first time screen writer which means they cant guarantee it will do well, also having an unknown cast may not appeal to audience which could lead to the film being unsuccessful.
How much was given to the film for production and distribution? What criteria did the film have to meet to be awarded the funds?
Stealth Films Ltd were awarded £10,000 to fund a developement fund because being supported by the UK Film Council means more than just being given funding. It means that the project can be assisted at every step of the journey by the team, who can offer advice and practical help with many aspects of developing and producing the film.
The distribution company, 'Revolver entertainment' were given £76,295 to go towards the distributiona and exhibition on a specialised p&a fund. The Prints and Advertising Fund is designed to widen and support the distribution and marketing strategy of specialised films and to offer support to more commercially focused British films that nevertheless remain difficult to market.
Revolver Entertainment distributed Kidulthood
Although heavily promoted there was limited distribution of the film, why?
There was limited distribution of the film as they did not have enough prints to had out to exhibitors so was limited to an amount of cinemas and so on. Also, bigger distribution companies can exhibit the films across different countries but 'Revolver films' was limited to just British cinemas.
Kidulthood made just £454,000 at the cinema. It was far more successful on DVD.
Why would this film be more successful on DVD than in the cinema?
As because it was only limited to certain cinemas, many people we able to buy the film and watch it.
Monday, 22 March 2010
Media technology
What digital/new media technologies can you think of that are used in the production of films?
New media technologies that are used in the production of films recently would be digital cameras, whereas before the film would be recorded onto big reels of 8mm, 16mm or 35mm film. Editing has come futher as it is now editing on a moviola. The editor would have to cut and paste the film together frame by frame. This made it look unrealistic, however lately as time goes on films look more realistic.
Why would there be different distributors for different countries?
There would be different distributors for different countries because they are responsible for ensuring enough copies are available for the cinemas so they would be responsible for the cinemas in that country, also, different advertising material would appeal for certain countries too.
The role of the distributor is important to the film industry because without them, the film wouldn't sell, advertise or even earn as much money as they do with the distributors because of what their responsibility is.
New media technologies that are used in the production of films recently would be digital cameras, whereas before the film would be recorded onto big reels of 8mm, 16mm or 35mm film. Editing has come futher as it is now editing on a moviola. The editor would have to cut and paste the film together frame by frame. This made it look unrealistic, however lately as time goes on films look more realistic.
Why would there be different distributors for different countries?
There would be different distributors for different countries because they are responsible for ensuring enough copies are available for the cinemas so they would be responsible for the cinemas in that country, also, different advertising material would appeal for certain countries too.
The role of the distributor is important to the film industry because without them, the film wouldn't sell, advertise or even earn as much money as they do with the distributors because of what their responsibility is.
Friday, 19 March 2010
Research task...
Cinematography and Sound.
Cinematography is the making of a film including the lighting, sound and camera choices.
Before digital technology and how it's been revolutionised...
Beginning in the late 1980s, Sony began marketing the concept of "electronic cinematography," using its analog HDTV cameras. With the introduction of HDCAM recorders, the idea, now re-branded as "digital cinematography," finally began to gain traction in the market. In May 2002 'Star Wars Episode II: Attack of the Clones' became the first, high-budget movie released that was shot on 24 frame-per-second high-definition digital video. Digital cinematography captures motion pictures digitally, in a process similar to digital photography.
Types of digital technology available today...
Digital technology has given electronic media a new level. Television, computer, audio/video devices, mobiles, iPods and much more, the effect of the digital media can be seen everywhere. Our books, newspapers and magazines also become digital and all this is because of the latest features and facilities that the digital technology provides to us.
How it has impacted on audiences...
New technology affects how audiences consumes different media as now, many digital technologies converge together. There is no need for so many different devices when something like the ipod, has many applications such as the internet, a phone, alarm clock, even an app to unlock your car!!
Editing/Special effects.
Editing is the process of selecting and preparing language, images, sound, video. A person who edits is called an editor.
Special effects is a visual effect added to a movie or a taped television show during processing.
Before digital technology and how it has been revolutionised...
Edwin S. Porter is generally thought to be the American filmmaker who first put film editing to use. Early films by Thomas Edison (whose company invented a motion camera and projector) and others were short films that were one long, static, locked-down shot. Motion in the shot was all that was necessary to amuse an audience, so the first films simply showed activity such as traffic moving on a city street. There was no story and no editing.
In 1856, Oscar Rejlander created the world's first "trick photograph" by combining different regions of 32 other photographs into a single image. This was not only the first use of trickery in the cinema, it was the first type of photographic trickery only possible in a motion picture.
Cinematography is the making of a film including the lighting, sound and camera choices.
Before digital technology and how it's been revolutionised...
Beginning in the late 1980s, Sony began marketing the concept of "electronic cinematography," using its analog HDTV cameras. With the introduction of HDCAM recorders, the idea, now re-branded as "digital cinematography," finally began to gain traction in the market. In May 2002 'Star Wars Episode II: Attack of the Clones' became the first, high-budget movie released that was shot on 24 frame-per-second high-definition digital video. Digital cinematography captures motion pictures digitally, in a process similar to digital photography.
Types of digital technology available today...
Digital technology has given electronic media a new level. Television, computer, audio/video devices, mobiles, iPods and much more, the effect of the digital media can be seen everywhere. Our books, newspapers and magazines also become digital and all this is because of the latest features and facilities that the digital technology provides to us.
How it has impacted on audiences...
New technology affects how audiences consumes different media as now, many digital technologies converge together. There is no need for so many different devices when something like the ipod, has many applications such as the internet, a phone, alarm clock, even an app to unlock your car!!
Editing/Special effects.
Editing is the process of selecting and preparing language, images, sound, video. A person who edits is called an editor.
Special effects is a visual effect added to a movie or a taped television show during processing.
Before digital technology and how it has been revolutionised...
Edwin S. Porter is generally thought to be the American filmmaker who first put film editing to use. Early films by Thomas Edison (whose company invented a motion camera and projector) and others were short films that were one long, static, locked-down shot. Motion in the shot was all that was necessary to amuse an audience, so the first films simply showed activity such as traffic moving on a city street. There was no story and no editing.
In 1856, Oscar Rejlander created the world's first "trick photograph" by combining different regions of 32 other photographs into a single image. This was not only the first use of trickery in the cinema, it was the first type of photographic trickery only possible in a motion picture.
How it has been revolutionised...
With digital editing, film editors and their assistantes have been responsible for other areas of filmaking. For instance, picture editors only dealt with picture but more recently sound, music and visual effects editors deal with the practicalities of other aspects like editor and director.
Since the 1990s, computer generated imagery (CGI) has come to the forefront of special effects technologies. CGI gives film-makers greater control, and allows many effects to be accomplished more safely and convincingly.
How has it impacted on audiences...
It affects the audience because it changes how they see the film. Such as, when the first type of motion in a film amazed audiences and as years go on, digital technology continues to amaze with different types of editing. From before digital technology to now, you can see the process of how far editing has come.
Monday, 15 March 2010
The life of a film...
1. The film- The Boat that Rocked
The Boat that Rocked is a film about a boy who gets sent to a boat in the middle of the ocean which is also a pirate radio station, by his mother as she knows someone on the boat. Meanwhile, the government is trying to shut all pirate radio stations down so when they finally manage to do it, the boat, which is called Radio Rock, gets away but tragically ends up sinking. The boy on the boat finds out that his long lost father is one of the DJ's, they all survive.
The marketing materials that were used were, premiers, dvds, Youtube, competitions such as giving away posters, a photo gallery, a WT club, downloads, ecards, trailers and so on.
2. Production
Released- November 13, 2009
Production Budget- $50,000,000
MPAA Rating- R, for language, and some sexual content including brief nudity
Running Time- 129 minutes
The production company is 'Working Title Films'. They have produced other films such as the new 'Nanny McPhee and the Big Bang' and 'Green Zone'.
3. Distribution
Theatrical distributor- Universal Pictures International (UPI) (2009). It was distributed in 12 other countries which were... Canada, Czech Republic, USA, Portugal, Slovakia, France, Japan, Sweden, Singapore, Germany and Netherlands.
Home distributor- Universal Home Entertainment (2009) (UK). It was distributed in 7 other countries which were... Argentina, Finland, France, Netherlands, Sweden, Germany and USA.
4. Exhibition
The Boat That Rocked opened at box office with £1.33m over the three-day weekend, £1.8m including previews on Wednesday and Thursday. Compared with Curtis's Love Actually, which opened in November 2003 with £6.66m (including £1m in previews), it's a disappointment for Universal/Working Title.
I would expect this film to be shown at the O2 and VUE cinemas because it was produced by working titles who produced other big films like Love Acually, so yes it would of been shown there, it just didn't do as well.
The formats that the film is available for at home would be dvd, Youtube and to download.
5. Horizontal and Vertical interigation
The Boat that Rocked is a film about a boy who gets sent to a boat in the middle of the ocean which is also a pirate radio station, by his mother as she knows someone on the boat. Meanwhile, the government is trying to shut all pirate radio stations down so when they finally manage to do it, the boat, which is called Radio Rock, gets away but tragically ends up sinking. The boy on the boat finds out that his long lost father is one of the DJ's, they all survive.
The marketing materials that were used were, premiers, dvds, Youtube, competitions such as giving away posters, a photo gallery, a WT club, downloads, ecards, trailers and so on.
2. Production
Released- November 13, 2009
Production Budget- $50,000,000
MPAA Rating- R, for language, and some sexual content including brief nudity
Running Time- 129 minutes
The production company is 'Working Title Films'. They have produced other films such as the new 'Nanny McPhee and the Big Bang' and 'Green Zone'.
3. Distribution
Theatrical distributor- Universal Pictures International (UPI) (2009). It was distributed in 12 other countries which were... Canada, Czech Republic, USA, Portugal, Slovakia, France, Japan, Sweden, Singapore, Germany and Netherlands.
Home distributor- Universal Home Entertainment (2009) (UK). It was distributed in 7 other countries which were... Argentina, Finland, France, Netherlands, Sweden, Germany and USA.
4. Exhibition
The Boat That Rocked opened at box office with £1.33m over the three-day weekend, £1.8m including previews on Wednesday and Thursday. Compared with Curtis's Love Actually, which opened in November 2003 with £6.66m (including £1m in previews), it's a disappointment for Universal/Working Title.
I would expect this film to be shown at the O2 and VUE cinemas because it was produced by working titles who produced other big films like Love Acually, so yes it would of been shown there, it just didn't do as well.
The formats that the film is available for at home would be dvd, Youtube and to download.
5. Horizontal and Vertical interigation
'Working Titles' is an independant production company and isn't a subsidiary of a larger company.
The film process
Production
In production, the film is created and shot and more people are taken on to add finishing touches such as, property master, script supervisor, assistant directors, stills photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production office will be free to create any unique blend of roles to suit a particular film.
Distribution
This is the final stage, where the film is released to cinemas or sometimes to DVD, Blu-Ray or directly downloaded. Press kits, posters, and other advertisments are published and the film is advertised.
Exhibition
Most films have a website and the film plays at certain cinemas and the DVD is released a few months later. The distribution rights for the film and DVD are also usually sold for worldwide distribution. The distributor and the production company share profits.
In production, the film is created and shot and more people are taken on to add finishing touches such as, property master, script supervisor, assistant directors, stills photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production office will be free to create any unique blend of roles to suit a particular film.
Distribution
This is the final stage, where the film is released to cinemas or sometimes to DVD, Blu-Ray or directly downloaded. Press kits, posters, and other advertisments are published and the film is advertised.
Exhibition
Most films have a website and the film plays at certain cinemas and the DVD is released a few months later. The distribution rights for the film and DVD are also usually sold for worldwide distribution. The distributor and the production company share profits.
Short essay questions...
Write three detailed paragraphs explaining...
The importance of convergence to the film industry:
Convergence is important to the film industry because it produces different ways in which their audiences can consume their film. Convergence of media explores the ways that digital convergence has changed the field of media history. People wont be limited to their home television or computer, they can use their phones to watch the latest episode of their favourite television show anywhere they want to. The concept of prime time television will no longer exist the way it does now.
How might convergence affect the production, distribution, marketing and exhibition?
Convergence will affect the production as things like digital cameras change the way the it would have been filmed resulting in the production being different. It can affect the distribution and marketing of the film as the way it is advertised such as posters, ads on websites, toys for children and so on is the media converging so without it, it would be different. Also the exhibition is affected by showing films in cinemas or on DVD. Media attention through opening nights and premieres How the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres.
How might convergence affect the way audiences ‘consume’ films?
Convergence affects the way audiences 'consume' films as things such as, Youtube, video games, toys and so on all allow the audience to consume the certain film and by going online on mobile phones or playing the game of the film is two technologies converging together.
The importance of convergence to the film industry:
Convergence is important to the film industry because it produces different ways in which their audiences can consume their film. Convergence of media explores the ways that digital convergence has changed the field of media history. People wont be limited to their home television or computer, they can use their phones to watch the latest episode of their favourite television show anywhere they want to. The concept of prime time television will no longer exist the way it does now.
How might convergence affect the production, distribution, marketing and exhibition?
Convergence will affect the production as things like digital cameras change the way the it would have been filmed resulting in the production being different. It can affect the distribution and marketing of the film as the way it is advertised such as posters, ads on websites, toys for children and so on is the media converging so without it, it would be different. Also the exhibition is affected by showing films in cinemas or on DVD. Media attention through opening nights and premieres How the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres.
How might convergence affect the way audiences ‘consume’ films?
Convergence affects the way audiences 'consume' films as things such as, Youtube, video games, toys and so on all allow the audience to consume the certain film and by going online on mobile phones or playing the game of the film is two technologies converging together.
Sunday, 14 March 2010
Convergence
What is convergence?
Convergence is the coming together of two technologies for example a mobile phone and a camera. It happens through alot of types of media industries, such as television, websites, video games, music, newspapers magazines and so on.
Different types of convergence...
The different types of ways to consume this film would be...
Convergence is the coming together of two technologies for example a mobile phone and a camera. It happens through alot of types of media industries, such as television, websites, video games, music, newspapers magazines and so on.
Different types of convergence...
- a mobile phone with a camera
- the iphone which is a phone plus all the applications and so on
- a televison with a built in dvd player
- there's a coffee maker with an alarm on it
- online newspaper
The different types of ways to consume this film would be...
- dvd's
- the dvd catologue
- blue ray/HD
- the website
The different types of ways that are converged with this film would be...
- apps on itunes
- viewing gallering online
- video games
- card games
- you tube
Another popular film at this time- The Crazies
Types of ways it is consumed...
- cinema
- battlemail
- the website
- billboards/advertisments
Types of ways it is converged...
- you tube
- viewing gallery online
There isn't many ways it has been converged yet as it has only been recently released in the cinemas so it has to be given time for it to be converged with other technology.
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