Institution and audiences- The film industry.

Kidulthood had a production budget of £600,000. This budget was mostly provided by director Menhaj Huda and producer friend George Issac
Why would this film have found it difficult to get finance from a production company?


Kidulthood's production company was 'Stealth films'. Kidulthood was one of few films they had produced which means they may not have the money to help financially help. Also, because the film projects bad outlooks on young children and teenagers, production companies may not want to put their name on that. It doesn't help having a first time screen writer which means they cant guarantee it will do well, also having an unknown cast may not appeal to audience which could lead to the film being unsuccessful.


How much was given to the film for production and distribution? What criteria did the film have to meet to be awarded the funds?



Stealth Films Ltd were awarded £10,000 to fund a developement fund because being supported by the UK Film Council means more than just being given funding. It means that the project can be assisted at every step of the journey by the team, who can offer advice and practical help with many aspects of developing and producing the film.

The distribution company, 'Revolver entertainment' were given £76,295 to go towards the distributiona and exhibition on a specialised p&a fund. The Prints and Advertising Fund is designed to widen and support the distribution and marketing strategy of specialised films and to offer support to more commercially focused British films that nevertheless remain difficult to market.




Revolver Entertainment distributed Kidulthood
Although heavily promoted there was limited distribution of the film, why?

There was limited distribution of the film as they did not have enough prints to had out to exhibitors so was limited to an amount of cinemas and so on. Also, bigger distribution companies can exhibit the films across different countries but 'Revolver films' was limited to just British cinemas.

Kidulthood made just £454,000 at the cinema. It was far more successful on DVD.
Why would this film be more successful on DVD than in the cinema?

As because it was only limited to certain cinemas, many people we able to buy the film and watch it.