What was the impact for marketing and consumption from the following aspects of distribution for the film?

Who were the distributors?
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.

Who was the target audience?
The target audience for the film is quite wide, I would say it is for teenagers in Britain however there will be many older people willing to see this film from the 60's as that was the time they were teenagers. The fact that the film is a Richard Curtis film will also widen the target audience as he has been writing films for years now and people who are familiar with his films will wish to see them.

How did the film-makers decide where to release the film and when?
It was released in the United Kingdom on 1 April 2009. After the film's failure in the UK, it was re-edited and retitled 'Pirate Radio' for release in the United States and Canada on 13 November 2009.



What was the marketing and advertising strategy for the film?

Film marketing, trailers and posters.



Was there a premiere?

Yes there was a premiere in London.



Was the film distributed to digital cinemas?
It was distributed in digital cinemas such as, Odeon and Cineworld.

When did it go to DVD, HD-DVD?
Dvd and HD was released on the 7th September 2009.

How important are internet downloads and YOUTUBE?
It is important because it's like free advertising such as links on facebook which attracts the audience. For instance, movie trailers will make people want to see the movie. Also YOUTUBE can tell the producers if the movie will do well as they can see how many hits they have got.