What was the impact for marketing and consumption from the following aspects of distribution for your film?

Analyse:
This film poster reaches their target audience as it shows all the main characters and their personalities by their facial expression for example. It gives the audience an insight to the time of the film, which is the 60's, because of their constumes, hair styles and so on. Also, some people can relate to certain characters by either seeing them in other films or older people relating back to their teenage years in the 60's. As well as this, a few of the characters have headphones and a microphone shows music is involved which can also attract them.

What outlets were used for advertising?
T
were tv spots used?
y

Were there any merchandise?
There isn't any merchandise, the film didnt even do successfully let alone merchandise. There may be posters.

Was any additional publicity gained?
Yes, by bringing the film out in other countries and calling it 'Pirate Radio' caused additional publicity.

How did the distributors market the film by utilizing 'the talent' to appear on tv and radio shows?
They marketed it by posters and film trailers which attracted attention and publicity which caused 'the talent' to appear on tv and radio shows.

What kinds of press stories were released as and before the film came out?
After it was released the press criticised the film saying it was too long and that it jumped to places without the audience knowing.

What was the impact for marketing and consumption from the following aspects of distribution for the film?

Who were the distributors?
The distributors were 'Universal' which are a well known company. They have also distributed films such as, 'Macgruber' and 'Robin Hood'.

Who was the target audience?
The target audience for the film is quite wide, I would say it is for teenagers in Britain however there will be many older people willing to see this film from the 60's as that was the time they were teenagers. The fact that the film is a Richard Curtis film will also widen the target audience as he has been writing films for years now and people who are familiar with his films will wish to see them.

How did the film-makers decide where to release the film and when?
It was released in the United Kingdom on 1 April 2009. After the film's failure in the UK, it was re-edited and retitled 'Pirate Radio' for release in the United States and Canada on 13 November 2009.



What was the marketing and advertising strategy for the film?

Film marketing, trailers and posters.



Was there a premiere?

Yes there was a premiere in London.



Was the film distributed to digital cinemas?
It was distributed in digital cinemas such as, Odeon and Cineworld.

When did it go to DVD, HD-DVD?
Dvd and HD was released on the 7th September 2009.

How important are internet downloads and YOUTUBE?
It is important because it's like free advertising such as links on facebook which attracts the audience. For instance, movie trailers will make people want to see the movie. Also YOUTUBE can tell the producers if the movie will do well as they can see how many hits they have got.

What were the issues for the production company during the production phase?

Was it an easy shoot?
There were some challenges with the filming as they had to film some parts in the studio instead of the location because it was on a boat. Also getting people on the boat was a challenge, this meant not every scripted scene went into the final version of the film.

Was any part of the film shot on location, if so where?
External scenes around Radio Rock were shot around the Timor Challenger when she was moored close to Weymouth during the spring and early summer of 2008. However, the internal and studio scenes were all shot in London's Shepperton studios on a plywood mock up of the ship, all built on a steel framework, manouvered by a hydraulic system to re-create the rocking motion of a ship at sea.

Were there any difficulties with casting?

How significant was casting to reach specific audiences?
The casting of actors/actresses was very important because not only did they have to be able to play a certain character but they had to be well known names to attract the audience more.

Were there any changes the script during production?
There were changes due to location, some scenes did not end up getting shot so was cut out of the final version.

Key people-
Key people who paid contribution to the film would be:
Richard Curtis-Writer and Director
Tim Bevan and Eric Fellner- Working Titles producers
Hilary Bevan Jones-Producer
The cast

What were the technological issues for the studio for producing and distributing the film?
Well critics put the film down by saying it was too long and it wasnt very successful. The film was the brought out in other countries renamed as Pirate Radio, but still was unsuccessful.

What are the pre-production issues for 'Working Title Films' when making films?

Whose idea was the film?
The movie is written and directed by Richard Curtis whose prior works include Love Actually, Notting Hill, Four Weddings and a Funeral, plus many UK TV series. He started the idea by thinking back to when he was a child and remembering late nights listening to rock-and-roll dj's who broadcast on waters just outside the UK.

What are the issues with the genre of the film?
The genre is a comedy and this could cause issues as there is the risk of the audience not finding it funny or somebody could be offended by something. Such as, the marriages only last for 17 hours and certain people might not like this as its portraying marriage as a joke.

Where did the idea come from?
The idea originated from a true story. The Boat That Rocked is a comedy set in Britain during 1966, but is based on the real pirate radio station named Radio Caroline, when the BBC only licensed radio broadcaster on the UK mainland was restricted by union agreements to playing a very limited amount of recorded music each week.

How easy was it to arrange the financial backing to make the film?
The film's production cost exceeded £30 million but the critics put the film down because they said it was too long.

Casting-
The main roles were played by:
Tom Sturridge-also starred in 'Vanity Fair'
Jack Davenport-also starred in 'Pirates of the Carribean series'
Chris O'dowd-also starred in 'How to lose friends and alienate people'
Ralph Brown-also starred in 'Star Wars:Episode One'
Rhys Darby-also starred in 'Flight of the Conchords'
Will Adamsdale-also starred in 'Rosemary and Thyme'
Tom Brooke-also starred in 'Bridget Jones'
Tom Wisdom-also starred in '300'
Katherine Parkinson-also starred in 'I.T Crowd'
Ike Hamilton-also starred in 'Primeval'
January Jones-also starred in 'Mad Men'
Talulah Riley-also starred in 'Pride and Prejudice'

Who was the producer?
The producer was Hilary Bevan Jones.

Who was the director?
The director was Richard Curtis and he was already involved because he came up with the idea and wrote the script.

Who composed the films music?
Nick Angel worked with Richard Curtis to produce the music from the 1960s to the big screen in The Boat That Rocked. “Richard has worn his heart on his sleeve for this film, and the music is an integral part of it” says Angel. “Quite simply, it’s music that Richard loves, and my job was to make sure that we got the songs he wanted in the film.”

Institution and audiences- The film industry.

Kidulthood had a production budget of £600,000. This budget was mostly provided by director Menhaj Huda and producer friend George Issac
Why would this film have found it difficult to get finance from a production company?


Kidulthood's production company was 'Stealth films'. Kidulthood was one of few films they had produced which means they may not have the money to help financially help. Also, because the film projects bad outlooks on young children and teenagers, production companies may not want to put their name on that. It doesn't help having a first time screen writer which means they cant guarantee it will do well, also having an unknown cast may not appeal to audience which could lead to the film being unsuccessful.


How much was given to the film for production and distribution? What criteria did the film have to meet to be awarded the funds?



Stealth Films Ltd were awarded £10,000 to fund a developement fund because being supported by the UK Film Council means more than just being given funding. It means that the project can be assisted at every step of the journey by the team, who can offer advice and practical help with many aspects of developing and producing the film.

The distribution company, 'Revolver entertainment' were given £76,295 to go towards the distributiona and exhibition on a specialised p&a fund. The Prints and Advertising Fund is designed to widen and support the distribution and marketing strategy of specialised films and to offer support to more commercially focused British films that nevertheless remain difficult to market.




Revolver Entertainment distributed Kidulthood
Although heavily promoted there was limited distribution of the film, why?

There was limited distribution of the film as they did not have enough prints to had out to exhibitors so was limited to an amount of cinemas and so on. Also, bigger distribution companies can exhibit the films across different countries but 'Revolver films' was limited to just British cinemas.

Kidulthood made just £454,000 at the cinema. It was far more successful on DVD.
Why would this film be more successful on DVD than in the cinema?

As because it was only limited to certain cinemas, many people we able to buy the film and watch it.