Write three detailed paragraphs explaining...
The importance of convergence to the film industry:
Convergence is important to the film industry because it produces different ways in which their audiences can consume their film. Convergence of media explores the ways that digital convergence has changed the field of media history. People wont be limited to their home television or computer, they can use their phones to watch the latest episode of their favourite television show anywhere they want to. The concept of prime time television will no longer exist the way it does now.
How might convergence affect the production, distribution, marketing and exhibition?
Convergence will affect the production as things like digital cameras change the way the it would have been filmed resulting in the production being different. It can affect the distribution and marketing of the film as the way it is advertised such as posters, ads on websites, toys for children and so on is the media converging so without it, it would be different. Also the exhibition is affected by showing films in cinemas or on DVD. Media attention through opening nights and premieres How the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres.
How might convergence affect the way audiences ‘consume’ films?
Convergence affects the way audiences 'consume' films as things such as, Youtube, video games, toys and so on all allow the audience to consume the certain film and by going online on mobile phones or playing the game of the film is two technologies converging together.
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